Last modified April 7, 2017
For clarification, although the Service is intended to provide Rides for children, use of the App and the Site is restricted to adults who are the age of majority (18 in most states). Parents and legal guardians of children may provide information about their children, but we do not knowingly collect personal information from anyone under the age of 13 or knowingly allows such persons to register for the Service. As used herein, “you” and “your” mean a user of the Service (including without limitation, a Site or App visitor as well as individuals who have registered), and for clarification, when you, as a parent or guardian, provide information about your child, we treat such information as your information.
Depending on your use of the Service, we may collect two types of information: personally identifiable information and non-personally identifiable information.
Personally Identifiable Information
Personally identifiable information is information that identifies a person or can be used to identify or contact a person. Such information may include your name, address, e-mail address, telephone number, and billing and credit card information.
Non-Personally Identifiable Information
Non-personally identifiable information is information, any single item of which, by itself, cannot be used to identify or contact a person, including demographic information (such as age, profession, grade in school, gender, current location, pick up and drop off locations and times, health conditions, zip code, birth date, or year of birth), IP addresses, browser types, unique device identifiers, device types, requested URL, referring URL, browser language, the pages you view, the date and time of your visit, domain names, and statistical data involving the use of the Service. Certain non-personally identifiable information may be considered a part of your personally identifiable information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. However, the same pieces of information are considered non-personally identifiable information when they are taken alone or combined only with other non-personally identifiable information (for example, your viewing preferences).
We will collect personally identifiable information that you submit to us. We may also receive personally identifiable information about you and your Passengers from third parties, including our Partners and Drivers and those providing credit and debit card authorization and fraud screening services as part of your use of the Service.
Registering to Use the Service and in the Course of Using the Service.
You may be required to establish an account in order to take advantage of certain features of the Service. If you wish to establish an account you will be required to provide us with information (including personally identifiable information and non-personally identifiable information) such as name, postal address, e-mail address, telephone number, Passenger name, Passenger health conditions, Passenger birth date, Passenger telephone number, Passenger gender, Passenger photo, Passenger emergency contact name and telephone number, and credit card and billing information. And, if you book Rides through the Service, you will be required to provide us with further information, such as pick up and drop off dates, times, and locations and the designated Passengers for such Rides. We may also receive personally identifiable information about you from third parties, including those providing credit and debit card authorization and fraud screening services as part of the registration process and our Partners and Drivers. In addition, we may obtain your personally identifiable information from you if you identify yourself to us by sending us an e-mail with questions or comments.
If you choose to access the Service using the Facebook Login feature, you are providing us with access to information, data, and attributes in your Facebook public profile, your email address and verified phone number, which we use to assist in log-on procedures and authentication of users.
Information Collected During Rides
We collect precise location data concerning all Rides through the Service. We also video and audio record all Rides using inward and outward facing dashboard cameras that gather both internal views and sound recordings of the vehicle’s passenger area (“Internal Video”) as well as external views and sound recordings (“External Video”). Both Internal Video and External Video may include images of Passengers.
Cookies and Action Tags
We may collect non-personally identifiable information passively using "cookies" and "action tags."
"Cookies" are small text files that can be placed on your computer or mobile device in order to identify your Web browser and the activities of your computer on the Service and other websites. Cookies can be used to personalize your experience on the Service (such as dynamically generating content on webpages specifically designed for you), to assist you in using the Service (such as saving time by not having to reenter your name each time you use the Service), to allow us to statistically monitor how you are using the Service to help us improve our offerings, and to target certain advertisements to your browser which may be of interest to you or to determine the popularity of certain content.
In addition to cookies that we may place on your computer or mobile device, cookies might also be placed on your computer or mobile device by third parties that we use to display or serve advertisements or to collect non-personally identifiable information in order to provide advertising-related services as well as by third parties providing analytical and other services related to the Service. In the course of providing services and serving advertisements, such third parties could place or recognize unique cookies on your browser.
You do not have to accept cookies to use the Service. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar. However, if you reject cookies, certain features or resources of the Service may not work properly or at all and you may experience some loss of convenience.
For the avoidance of doubt, this Service uses third-party service platforms (including to help analyze how users use the Service, to provide more personalized Services to you, and to facilitate online form submission processes). These third-party service platforms may place cookies on your computer or mobile device. If you would like to disable "third party" cookies, you may be able to turn them off by going to the third party's website.
Here is a link to the main third-party platform we use:
"Action tags," also known as web beacons or gif tags, are a web technology used to help track website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of the Service, including advertisements, or e-mail sent on our behalf, may contain action tags.
By using cookies and action tags together, we are able to gain valuable information to improve the Service and measure the effectiveness of our advertising and marketing.
We also collect non-personally identifiable information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of the Service. This information may be used to analyze trends, to administer the Service, to monitor the use of the Service, and to gather general demographic information. We may link this information to personally identifiable information for these and other purposes such as personalizing your experience on the Service and evaluating the Service in general.
We are committed to protecting the privacy of children. Although the Service is intended to facilitate transportation of children, use of the Service is restricted to adults who are the age of majority. The Service is not designed for or directed to children under the age of 13. Parents and legal guardians of children may provide information about their children, but we do not knowingly collect personal information from anyone under the age of 13 or knowingly allows such persons to register for the Service. By providing information to Sheprd or through the Service, you represent that you are the age of majority. If you are under the age of majority, please do not attempt to register for the Services or send any information about yourself to us.
In general, we use the information collected to provide the Service to you and process your transactions, to help us understand who uses the Service, for internal operations such as operating and improving the Service, to contact you for customer service and billing purposes, to facilitate the delivery of advertising, and, unless you opt out, so that we (on behalf of Sheprd and certain third parties, including our Partners) can contact you about products and services that may be of interest to you.
We may use your information to send you a welcoming e-mail that may confirm your user name and password. Unless you opt out, we (on behalf of Sheprd and certain third parties, including our Partners) may send you electronic newsletters, contact you about the Service, products, services, information and news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with the option to change your preferences. If you identify yourself to us by sending us an e-mail with questions or comments, we may use your information (including personally identifiable information) to respond to your questions or comments, and we may file your questions or comments (with your information) for future reference. We may also use the information collected to send announcements and updates regarding the Service or, if applicable, about your billing account status. You will not be able to unsubscribe from these Service announcements and updates as they contain important information relevant to your use of the Service.
We may also use the information gathered to perform statistical analysis of user behavior or to evaluate and improve the Service. We may link some of this information to personally identifiable information for internal purposes or to improve your experience with the Service
We may share with our Drivers your information, including without limitation your name, telephone number, your booked Ride details (including pickup and drop off dates, times, and locations), the name and telephone number of your Passenger’s emergency contact, your Passenger’s name, gender, age, telephone number, photo, and health conditions, all to the extent reasonable in order to safely provide Rides and deliver and improve the Service. As an example, we may not provide a Driver with a Passenger’s full name and cell phone number in all circumstances but we will do so whenever when believe it reasonable to further the safe provision of Rides and deliver and improve the Service.
We may share with our Partners your information, including without limitation your name, your booked Ride details (including pickup and drop off dates, times, and locations), the name of your Passenger’s emergency contact, and your Passenger’s name, all to the extent reasonable in order to safely provide Rides and deliver and improve the Service.
Addressing Complaints and Other Events
We may share your information, such as Ride details and location information and images of Passengers contained in Internal Video and External Video, with third parties, including without limitation, Drivers, Partners, and the parents of other Passengers, on a limited basis to the extent necessary to address complaints involving the Service and particular Rides and to evaluate events occurring during Rides. When practicable, we will provide Passenger anonymity when sharing Internal Video and External Video. Please note in particular that if there is an event or accident in connection with a Ride, we may share the External Video with our dashboard camera service provider.
Laws and Legal Rights
Third Parties Generally
We may provide to third parties non-personally identifiable information, including where such information is combined with similar information of other users of the Service. For example, we might inform third parties regarding the number of unique users who use the Service, the demographic breakdown of our users of the Service, or the products and/or services purchased using the Service and the vendors of such products and services. In addition to the above, when users use our Service, third parties (including without limitation third-party advertisers, analytics service providers, and commercial partners) may directly collect personally identifiable and non-personally identifiable information about our users’ online activities over time and across different websites. The third parties to which we may provide or who may independently directly collect personally identifiable and non-personally identifiable information may include analytics service providers, potential or actual advertisers, providers of advertising products or services (including vendors and website tracking services), online form service providers, merchants, affiliates and other actual or potential commercial partners, sponsors, licensees, researchers and other similar parties.
Please note in particular that the Service uses Google Analytics, including its data reporting features and Google Analytics Advertising Features. Information collected by Google Analytics includes but is not limited to web metrics. For information on how Google Analytics collects and processes data, please see the site “How Google uses data when you use our partners' sites or apps”, currently located at www.google.com/policies/privacy/partners/. For information on opting out of Google Analytics, we encourage you to visit Google’s website, including its list of currently available opt-out options presently located at https://tools.google.com/dlpage/gaoptout. Please note in particular that the Service uses. For information on Google Analytics’ currently available opt-out options, we encourage you to visit Google’s website.
Sale of Business
Affiliates and Investors
We want your information (including personally identifiable information) to remain secure. We strive to provide transmission of your Personal Information from your computer or mobile device to our servers through techniques that are consistent with industry standards and to employ administrative, physical, and electronic measures designed to protect your Personal Information from unauthorized access. Notwithstanding the above, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security or privacy of any information you transmit to us, and you do so at your own risk.
Personally identifiable information collected on the Service may be transferred from time to time to our offices or personnel, or to third parties, located throughout the world, and the App and Site may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data. By using the Service and submitting such information on it, you voluntarily consent to the trans-border transfer and hosting of such information. If you are a user accessing the Service from a jurisdiction with laws or regulations governing personal data collection, use, and disclosure that differ from those of the United States, please be advised that all aspects of the Service are governed by the internal laws of the United States and the Commonwealth of Massachusetts, USA, regardless of your location.
What choices do I have regarding the collection, disclosure and distribution of personally identifiable information?
Personally identifiable information collected on the Service may be transferred from time to time to our offices The term "Do Not Track" refers to a HTTP header offered by certain web browsers to request that websites refrain from tracking the user. We take no action in response to Do Not Track requests.
Personally identifiable information collected on the Service may be transferred from time to time to our offices You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back up our systems to protect information from inadvertent loss means that a copy of your personally identifiable information may exist in a non-erasable form that will be difficult or impossible for us to locate. After receiving your request, we will use commercially reasonable efforts to update, correct, change, or delete, as appropriate, all personally identifiable information stored in databases we actively use and other readily searchable media as appropriate, as soon as and to the extent reasonably practicable.
By postal mail or courier:
Attn: Privacy Agent
361 Newbury St,
Boston, MA 02115